This one actually does make sense, despite in the incongruity of the headline. “Ocean to Idaho” in an immersive “multimedia experience that offers audiences the opportunity to track the journey of migrating salmon from — as the title implies — the Pacific Ocean to the Salmon River in central Idaho, an 850 mile journey.” It’s the brain child of Kris Millgate, a former journalist: “I’m not trying to tell you how to think on an issue, I just want you to think.”

 

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