New Degree Program Aims To Prep Students For The Business Of Outdoor Recreation
A new degree program in Colorado aims to train business leaders for the fast-growing outdoor recreation industry in the Mountain West.
Sarah Shrader, who works in the outdoor industry herself as the co-owner of Bonsai Design, is spearheading the outdoor recreation industry studies degree at Colorado Mesa University in Grand Junction.
“That industry needs a skilled and talented workforce and we are hoping to provide that to them,” she said.
Students in the major will take classes in business, environmental policy, environmental science, biology, and marketing and sales. They’ll also take field courses to help foster outdoor leadership and risk management.